• 26 May

    Insight 1 – Put the User in Control

    May 26th 2015

    Richard Quinn
    Brainfood, Content Strategy

    In behavioural marketing - Make it personal. Put the User in Control. How can we put users in charge of the decision at hand?

    Put_User_In_Control

    In behavioural marketing – Make it personal.

    Insight 1 : Put the User in Control

    • How can we put users in charge of the decision at hand?
    • How can we encourage users to take responsibility for this choice?
    • How can we help users realize that they’re in control?

    Ref: www.artefactgroup.com

  • 07 May

    7 Tips for using Facebook Video

    May 07th 2015

    Richard Quinn
    Video Marketing, Social Media

    Video on Facebook is fundamentally different from other online channels. The most important thing for marketers to realise is you don't have a captive audience. You have to avoid the scroll-past! Here's our 7 tips for producing video for Facebook

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    Video on Facebook is fundamentally different from other online channels.

    • They’re not pop-ups and they’re not pre-rolls.
    • They don’t shout at you unless you ask them to.
    • Don’t like them? Just scroll by!
    • On mobile they cache while you’re connected to wifi to save your 4G data.

    The most important thing for marketers to realise is you don’t have a captive audience. You have to avoid the scroll-past! Here’s our 7 tips for producing video for Facebook:

    Tip 1 – Capture attention in the first few seconds of your video. People can scroll past your video on Facebook. Try getting your message across clearly in the beginning of your video to keep people interested. We are not talking cats here (see my previous blog post!)

  • 05 May

    Now that’s a greenscreen!

    May 05th 2015

    Richard Quinn
    Video Marketing

    Popped in to UWS TVS studios today, to see how our greenscreen shoot was going. Now that's a greenscreen room - infinity curved walls, tungsten lights, Autocue setup! And here's the simple tips we provided to our talent before the shoot.

    IMG_0327

    Popped in to UWS TVS studios today, to see how our greenscreen shoot was going. Now that’s a greenscreen room – infinity curved walls, tungsten lights, Autocue setup!

    And here’s the simple tips we provided to our talent before the shoot:

  • 27 Apr

    Citibank 2-in-1 User Generated Content for Awesome Video

    Apr 27th 2015

    Richard Quinn
    User Generated Content

    In this amazing example of a social competition Citibank used professionally produced video to set the scene.

  • 12 Feb

    Want real audience engagement? Move on from snackable content

    Feb 12th 2015

    Richard Quinn
    Note, News

    Lists and quizzes might be the flavour of the moment for content marketing, but it’s only through in-depth long form content brands can really engage customers. Richard's article on Long Form content recently featured in Mumbrella

    In today’s time-starved world, people just don’t have time to read longer content items. Give them short, quick snippets which can be quickly digested, like snacks on the run.