07 May

7 Tips for using Facebook Video

Video on Facebook is fundamentally different from other online channels. The most important thing for marketers to realise is you don't have a captive audience. You have to avoid the scroll-past! Here's our 7 tips for producing video for Facebook

_11__Lysol

Video on Facebook is fundamentally different from other online channels.

  • They’re not pop-ups and they’re not pre-rolls.
  • They don’t shout at you unless you ask them to.
  • Don’t like them? Just scroll by!
  • On mobile they cache while you’re connected to wifi to save your 4G data.

The most important thing for marketers to realise is you don’t have a captive audience. You have to avoid the scroll-past! Here’s our 7 tips for producing video for Facebook:

Tip 1 – Capture attention in the first few seconds of your video. People can scroll past your video on Facebook. Try getting your message across clearly in the beginning of your video to keep people interested. We are not talking cats here (see my previous blog post!)

Tip 2 – Choose a descriptive thumbnail and avoid using title cards. Lead with an image that will catch a person’s eye and encourage them to watch your video. Heavily branded content won’t work here, no one WANTS to know they are watching an advert.

Tip 3 – Use video that works well with and without sound. Keep people engaged even if your video is playing silently.

Tip 4 – Consider a text overlay that doesn’t require audio. View This Cold and Flu Season example from Lysol as native Facebook video.

Tip 5 – Consider adding a call to action to your video ads. Use a call to action to invite people to visit your Facebook Page or a website where they can watch additional videos or sign up for more information. This should be at the end of the video, when they have been entertained.

Tip 6 – Use the Liveswitch mantra and have FUN! Don’t be afraid of humour. Facebook is a place where people expect a laugh.

Tip 7 – Production isn’t everything. Facebook video doesn’t need to be ultra glossy. It need to be creative people will engage with content that makes them “feel”. You can put away your DSLR and use your time on the concept.